Since last year, Apple’s disruption seems to be gradually transferred from the phone itself to the market. In the e-commerce channel, the iPhone, which has been slowly dropping in price, has been in “diving” mode; the iPhone XR, which was launched later, has been more popular than the flagship model, leaving many people stunned. In the newly released iPhone 11 series, the same situation has emerged again, and this time, the main character is the successor of iPhone XR – iPhone 11.
iPhone 11 parameter table
Processor: A13 Bionic
Resolution: 1792×828 pixels
Screen: 6.1 inches
Front camera: 20 megapixels
Rear camera: 12 megapixels
Unlock method: facial recognition
Battery capacity: 3110mAh
The main product of the iPhone 11 series should be the iPhone 11 Pro Max. The new triple camera system and the high price tag indicate its professional and tough strength. However, in the eyes of many female users, iPhone 11 looks more attractive. The reason for this is that the new green color of iPhone 11 is more vibrant and fashionable than the dark green, and the new purple color is elegant with a touch of nobility, both of which cater to women’s aesthetics and taste. In addition, the iPhone XR has yellow, red, white and black, a total of six colorways to meet the individual needs of female users.
On the other hand, from a naming perspective, last year’s iPhone XR was positioned differently from the iPhone XS series, and the two should not be confused. But in the return to the digital naming of the iPhone 11 series, the iPhone 11 was “corrected” and the launch invitation was themed with its colorful elements. After taking off the entry model hat, there is no longer a sense of cheap positioning.
Apple is also downplaying the iPhone 11’s entry-level status in terms of design. The front side with consistent design and different screen size aside, it clearly carries a dual camera, but it joins the same square lens frame as the iPhone 11 Pro/Pro Max with triple camera, keeping the consistency of the whole series.